Wisbech, UK, Monday, 9 March 2015 - Anglia Components today announced that it has been named Best Performing Distributor in the UK and Ireland in 2014 by Analog Devices Inc. The award was based on Anglia’s focus on demand creation, business growth and especially bringing new customers to the line.

Commenting, Shalini Palmer, Sales Director, North Europe at Analog Devices, said, “Since their appointment, Anglia’s end-end promotion of our line has been hugely impressive. Their focus on identifying of key customers in target market segments and working with them to design in Analog Devices solutions has been unremitting. As a result, they have grown from a standing start to handling a significant share of our distribution business. The overwhelming majority of this growth has been from customers new to us.”

Gernot Faigel, Regional Channel Director EMEA at Analog Devices added, “The Anglia team are showing great performance in a very competitive environment as a result of their strong focus and dedication from a sales and  technical perspective. A highly motivated and experienced team working in good collaboration with ADI to grow new business. Congratulations on this great achievement!”

John Bowman, Marketing Director of Anglia responded, “This success is based on effective teamwork between ADI and Anglia. We’d like to express our appreciation for the very strong support we have enjoyed from the ADI UK sales and engineering and Product Line teams, which coupled with our own hard work has delivered strong growth on the line.”

He continued, “This award demonstrates again that Anglia can reach parts of the market that other distributors cannot. Through our strong relationships with our customers, we have been able to identify numerous designs where Analog Devices solutions can make a real difference to the size, performance, power consumption or cost.  Congratulations to the whole team at Anglia for delivering this success.”

Shalini Palmer concluded, “Anglia’s consistent approach to demand creation has been particularly impressive. This has included setting up focused campaigns including events to reach specific niche markets. Having identified potential projects, they have worked diligently alongside us and the customers to take the opportunity from design through to volume production. A fabulous job by the Anglia team.”

Anglia was appointed as UK and Ireland distributor for Analog Devices in 2012, with a specific brief to grow the semiconductor manufacturer’s UK market share.

About Anglia
Anglia is the UK’s leading independent authorised distributor of semiconductors, optoelectronics, interconnect, and passive and electromechanical components. A signatory of the ADS SC21 programme, the company holds AS9120, ISO9001 & ISO14001 accreditations and IECQ-CECC qualification.

Technically adept, with an experienced team of staff, Anglia supports OEM and EMS companies in every sector of electronics manufacturing. Anglia's suppliers include some of the world's leading electronic component brands, complemented by many smaller companies with leadership in their chosen technologies.

Anglia stocks over 800 million components from over 700,000 product lines in the UK. Components from every supplier are stocked in depth and breadth for same-day dispatch. Anglia aims to streamline logistics and reduce customers' transaction costs through services that include KAN-BAN, EDI, and customer-dedicated inventory, while an accurate, on-time delivery performance is a vital goal for the company.

Technical support spans a sampling service that delivers over £150,000 worth of free evaluation parts each year and expert technical advice from well-trained product specialists and face-to-face guidance from field applications engineers. Both commercially and technically, management of industry legislation and component obsolescence are recognised as areas of vital importance to customers.

Anglia is driven by an ethic of ever-improving customer understanding and, as a privately owned business, aims to provide a fast, consistent and highly responsive service. Further information can be found at www.anglia.com

For further details please contact:
Michelene Hircock at Anglia, Sandall Road, Wisbech, PE13 2PS, UK.
Phone: +44 (0)1945 47 47 47; Web: www.anglia-live.com; Email: michelene.hircock@anglia.com

Photo caption  John Bowman, Marketing Director, Anglia; Shalini Palmer, Regional Sales Director, North Europe, Analog Devices;

Peter van der Sluijs
Neesham PR
peterv@neesham.co.uk
+44 (0) 1296 628180